About Us
Norwinden provides unique solutions for advanced diagnostic/lab companies who are looking to drive market access, bolster evidence development while enhancing overall profitability. With a background in clinical laboratory sales and sales management, we understand the pain and consequences of being “out of network”.
Why expend the substantial resources required to fund an FTE when you can engage with an experienced, networked resource singularly focused on the acceleration of your continuous profitable growth?
Norwinden, through our aligned financial incentives, drives superior results, saves you money and reduces your risk without adding headcount.
With over 30 years in the clinical lab and anatomic pathology space working for companies like Quest Diagnostics (20 years) and Good Start Genetics we have extensive (current) experience working with both national (Aetna, UHC, Anthem, Humana and Cigna) and regional (Blues) health plans.
Norwinden ensures clinical and anatomic laboratory consultative success by establishing an effective business partnership with our clients and working hard to identify and exceed their growth objectives.
If improving your Managed Care Portfolio is on your horizon
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Jim Kearney
Jim Kearney is the founder and President of Norwinden LLC. Norwinden LLC serves emerging diagnostic/lab and healthcare companies with needs in the area of managed care medical policy coverage and contracting. Prior to founding Norwinden, Mr. Kearney led the strategic national managed care contracting at Good Start Genetics, a nationally recognized genetic testing lab with a concentration in the field of reproductive health. Through Mr. Kearney’s direct efforts GSG successfully contracted with both regional (Blue Cross Blue Shield) and national (Aetna, UHC, Cigna, and Anthem) health plans whose membership totaled over 150 million lives.
Mr. Kearney has held similar roles at Quest Diagnostics and Miraca Life Sciences, a subspecialty provider of anatomic pathology services. Mr. Kearney has led several successful new product launch/commercializations. While at Quest Mr. Kearney was responsible for a book of business which exceeded a billion dollars annually while managing a team of 13 Account Executives.
A six-time winner of President’s Club Mr. Kearney launched his clinical lab career in field sales and sales management.
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